The new funds will be instrumental in advancing AGRIM’s technology infrastructure, expanding its service offerings, and scaling up its operational capabilities. The company’s founders, Mukul Garg and Avi Jain, are committed to positioning AGRIM as the leading platform for agri-input retailers. They plan to leverage this funding to further develop their technology and expand their team, aiming to deliver innovative digital solutions that will transform the agri-inputs supply chain in India.

Established in 2020 by serial entrepreneurs Mukul Garg and Avi Jain, AGRIM operates as a B2B marketplace designed to bridge the gap between farmers, agri-input retailers, and manufacturers of agricultural products such as seeds and pesticides. The company’s product catalog spans four key categories: seeds, agrochemicals, nutrition, and tools. Each category is further divided into subcategories, including herbicides, fungicides, and pesticides, which are crucial for crop protection.

AGRIM’s extensive product range includes 30,000 stock keeping units (SKUs) and caters to a network of 1,200 manufacturers and 25,000 retailers. This broad assortment allows AGRIM to serve as a vital link in the agricultural supply chain, helping to streamline procurement processes for both retailers and farmers.

In its previous funding round, AGRIM raised $10 million in Series A funding in 2022, which was also led by Kalaari Capital. The participation of existing investors in this round indicates a strong belief in AGRIM’s potential and growth trajectory. The new Series B funding will enable AGRIM to enhance its technological capabilities, refine its service offerings, and expand its operational footprint to better serve its growing customer base.

AGRIM is positioned in a competitive landscape alongside other agritech startups such as DeHaat, AgroStar, BharatAgri, and CropIn. The agritech sector as a whole is experiencing heightened investor interest, reflecting its potential for significant impact and growth. For example, earlier this month, Agrizy secured $9.8 million in a Series A funding round, co-led by Accion and Omnivore. In May, Poshn raised $4 million in equity and $2 million in debt during a pre-Series A round, co-led by Prime Venture Partners and Zephyr Peacock India. These funding activities highlight the increasing investor confidence and the competitive dynamics within the agritech sector.

The agritech market is anticipated to experience substantial growth, with projections suggesting it could reach a value of $25 billion by 2025. This anticipated market expansion presents both opportunities and challenges for startups like AGRIM. As the sector grows, AGRIM aims to leverage its technological advancements and extensive network to capture a larger share of the market and drive further innovation in agricultural supply chain solutions.